Website for a dental practice: the guide you actually need
A website for a dental practice needs a location with Google Maps, visible phone number and WhatsApp, specialties with prices, real hours, photos of actual work instead of stock images, and a direct way to book an appointment.
A patient Googles “dentist near me” or “root canal in Querétaro” and doesn’t find you. Three practices with websites show up, they open the first one, see photos of real work and clear specialties, and don’t even bother checking anywhere else.
A website for a dental practice is the page that answers that for you: it shows your location, your hours, your prices, and real examples of your work before the patient ever has to ask. That’s what it does: when someone looks for you, you exist.
What should a dental practice website include?
A dental practice website needs seven elements done well: location with a map, visible phone and WhatsApp, specialties with prices, real hours, photos of actual work, relevant equipment if you have it, and a direct way to book. Nothing complicated is needed — just this:
Exact location. Street, number, neighborhood, floor if it’s in a building. And an embedded Google Map that works on mobile — one that someone can tap and it takes them straight to your door in Maps.
Visible phone number. Not hidden in a form. Big, clickable, that calls directly. And a floating WhatsApp button, because people message first — “do you have an opening tomorrow at 3?”
Specialties and prices. Do you do cleanings, fillings, braces, root canals? List the ones you actually do, with a price range if you’d rather not commit to exact numbers. Not the ones “an associate could maybe do sometimes.” If you don’t know your prices yet, mark them “ask us” or “quote after evaluation” — but put something. A patient who sees no prices asks five clinics to compare, and whoever has clear prices closes the deal first.
Real hours. Mon-Fri 9 AM-7 PM, Saturdays 10 AM-2 PM, closed Sunday — exactly. Don’t list hours you only “sometimes” keep. If you take emergency appointments on Sundays, say so: “Sunday emergencies by appointment via WhatsApp.”
Photos of real work. Not stock photos of generic smiles. Photos of your treatments, your fillings, your work. Before and afters if you’re up for it. If you don’t have photos yet, take a few good ones with your phone: a front veneer, a crown, braces after 6 months. People want to see what the dentist actually does.
Equipment (if it adds value). If you have a CBCT (cone-beam scanner), that looks professional — a lot of small clinics don’t have one. If your office is on the 8th floor with decent air conditioning, that matters too. But don’t fill the page with buzzwords: “cutting-edge technology,” “quality care,” “professionalism.” The photos say it all.
How to book. Direct: WhatsApp, phone, or a simple form (“name, phone, what you need, preferred day/time”). No “fill out this 15-question survey and we’ll contact you in 48 hours.” The patient wants to know if you have an opening next week, not whether they fit into a marketing funnel.
The Dra. Martín practice website, Monterrey
Describe something like this in Proyecta:
“Dra. Martín Dental Practice, Monterrey Barrio Antiguo, Calle Morelos 412, 4th floor. Monday-Friday 9am-7pm, Saturdays 9am-1pm. Specialties: cleaning (250), fillings (350-500), root canal (800), crowns (1200). Photos of real work, orthodontist, digital equipment, WhatsApp 81 1234 5678, Google Maps, clickable phone, initial consultation fee 100 pesos.”
A published website comes out in two hours, with a link. Questions start coming in through WhatsApp. You change whatever you don’t like just by asking — “bump the root canal price to 900,” “remove the consultation fee,” “add a photo of the waiting room.”
What website mistakes cost a dental practice patients?
Five recurring mistakes make an otherwise well-built website lose patients anyway: not checking how it looks on mobile, using stock photos, changing prices too often, leaving hours out of date, and not replying to WhatsApp in time.
Not checking on mobile. 70% of patients search for you from their phone. If your site looks tiny on mobile, needs zooming to read, or the WhatsApp button sits below the fold, you lose appointments.
Stock photos. It’s obvious within a second. A potential patient sees a photo that’s clearly not yours (the perfect smile from the stock-photo model) and thinks “they’re going to promise what they can’t deliver.” Use real photos, even if they’re simple phone shots.
Prices that change every month. Set a price and stick with it. If you edit the page every two weeks because “the exchange rate went up,” people stop trusting you. Clear, stable prices beat prices that keep shifting.
Outdated hours. Your schedule changed in July, the website still says Monday-Saturday, and someone shows up on a Sunday. Update the page or set up an automatic WhatsApp message (“Mon-Fri 9-7, Saturday until 1”).
Not replying on WhatsApp. The website brings people in, WhatsApp loses them. If you’d rather people call, list phone numbers. If you prefer WhatsApp, reply within an hour. If you take more than 4 hours, people have already started a conversation elsewhere.
When does it make sense to add online booking to a dental practice?
Not everyone needs it. If you see 10 patients a day, WhatsApp is enough. If you see 40 patients a day, run a tight schedule, and 40% of callers hear “we’re full,” an online calendar showing real availability saves you 5 missed calls a day.
The cost is that you now have to keep the calendar updated in real time. If you forget to update it when a patient cancels, someone shows up for an appointment that no longer exists. So only do this if you’re going to stay on top of it.
What to do after publishing your practice’s website
After publishing, three more things determine whether the site actually brings in patients: setting up Google My Business, gathering photos and reviews, and putting the link on your social media.
Google My Business. Register your practice. Use the same phone number, address, and hours. When someone Googles “dentist near me,” the first thing they see is your Google My Business listing, not your website. But if you don’t exist on Google My Business, you won’t show up in “near me” results either.
Photos and reviews. Ask your patients to leave a review on Google My Business. 5 real reviews are worth more than any photo you could post. And if a patient leaves a good review, reply (“So glad to hear it, María! We love taking care of your teeth”).
Link on social media. Your Instagram and Facebook bio — “Dra. Martín Dental Practice” and the link to your website. Every DM you get asking “where are you located?” — reply with the link. Free.
The phone test: how to know your website is ready
There’s a simple test to know if your website is ready: open it on an actual phone, act like a new patient, and check these seven things:
- Can I find the phone number without scrolling? Is it clickable?
- Can I see WhatsApp without scrolling down?
- Are the hours clear?
- Do the photos look good, or are they all blurry?
- Can I read the prices, or do I have to zoom in?
- Does the Google Map work?
- Does this website make me confident enough to book an appointment?
If the answer to all of them is “yes,” it’s ready.
The first month
In the first month, appointments won’t come from Google yet — they’ll come from your own WhatsApp status, your Instagram, and people who already know you. Share the link: “we now have a website where you can book.”
If no one calls in the first month, it’s not that the website doesn’t work. It’s that people don’t know it exists yet. Put it in your Instagram bio, in your patients’ WhatsApp threads, on Google My Business. In three months you’ll start seeing people who found you on Google.
How much does a website for a dental practice cost?
A dental practice website on Proyecta costs $0, because you build it by describing your practice; Google My Business is free too. The only optional expense is your own domain, between 200 and 500 pesos a year.
The website: $0 (you build it by describing your practice in Proyecta).
Your own domain (.mx, .com, .net): 200-500 pesos a year. Optional at first — publish with the free address, and buy the domain later if you see it’s working.
Google My Business: free.
Start today
If you have a practice, an address, a phone number, and a clear list of the services you offer, describe it all in Proyecta and publish. It takes less time than the WhatsApp voice note you’re sending today to let all your contacts know your practice exists.
Patients who search for you on Google deserve to find you. That’s why the website matters.
Describe it in Proyecta, publish your practice, and let people find you.