How to Get Your AI-Built App Found on Google
You built something with an AI app builder. Now nobody can find it. Here's a practical SEO checklist for non-developers—no plugins, no agencies, no guesswork.
You built an app with Proyecta. It works. Users who find it like it. But traffic is basically zero, and when you Google for what your app does, you’re nowhere.
This is a frustrating place to be, because it feels like an invisible problem. Everything’s working. It just doesn’t exist on Google yet.
The good news: SEO for a small app is not that complicated. Most of the work is about three things: titles, words, and links. You don’t need a developer, a plugin, or an agency. You need to understand what Google is actually looking for — and then do those three things well.
What Google Is Actually Trying to Do
Google is trying to show the most relevant, trustworthy result for a search. That’s it. Everything about SEO flows from that.
“Relevant” means: does your page clearly say what it’s about, in words people actually type?
“Trustworthy” means: do other pages link to you? And does your page load fast enough that people don’t bounce immediately?
That’s the whole game. Everything else is optimization around those two things.
The First Thing: Your Title and Description
When someone searches Google and your result shows up, they see two things: your title and a short description underneath. These are called the meta title and meta description.
If you haven’t set them, Google makes something up — and it’s usually bad. It might pull a random line from your page, or show your URL, or display something that makes no sense out of context.
In Proyecta, you can set these for every page. Look for “SEO settings” or “page settings” in the editor. Set:
- Title: Clear, specific, includes the thing you do. “Invoice Tracker for Freelancers” not “Home.” Keep it under 60 characters.
- Description: One or two sentences, plain English. Tell them what it is and why they should click. “Track client invoices and send payment reminders automatically. Built for freelancers who hate chasing payments.” Under 160 characters.
Do this for every page that might show up in search. At minimum: your home page and any landing page you have.
This alone makes a noticeable difference. It’s the most neglected thing, and the quickest to fix.
The Second Thing: Put Real Words on the Page
Google can’t rank what it can’t read. If your app’s home page is mostly images, graphics, and one-line descriptions, there’s not much for Google to work with.
You don’t need a blog (yet). You need at least a few hundred words per page that describe what your app actually does, who it’s for, and what problem it solves. Think of it as explaining your app to a stranger in a conversation.
A bad home page:
“The future of productivity.”
A better home page:
“Contractor Invoice Tracker lets you log client work, send invoices with one click, and get reminded when payments are overdue. Used by independent designers, writers, and consultants who bill clients weekly.”
The second one contains real information. Google knows what it’s about. More importantly, a person searching for “invoice tracker for freelancers” will recognize themselves in it.
Some specific things to include on your main page:
- What your app does, in plain language
- Who it’s for (role, size, situation)
- The problem it solves
- How it works (3-4 steps is fine)
Don’t stuff keywords in artificially. Write naturally for the person you’re trying to reach, and mention the obvious words a few times because they’re relevant — not because you’re trying to trick an algorithm.
The Third Thing: Get at Least One External Link
Google treats links from other websites as votes of confidence. One real link from a real site matters more than almost anything else you can do for a new app.
Where to get your first links:
Directories: There are dozens of free directories for apps and tools — Product Hunt, Indie Hackers, BetaList, Startups for the Rest of Us, AlternativeTo. Submit your app. These pages will link back to you.
Your own profiles: If you write on LinkedIn, Substack, X, or anywhere else, include a link to your app in your bio or a post. These links aren’t as powerful as editorial links from news sites, but they count.
A real post about what you built: Write one post somewhere (Indie Hackers, your own newsletter, Reddit if it’s relevant) about what you built and why. Link to your app. Share the post. Some people who read it will share it, and those links accumulate.
One link from a trusted site (even a small community site) can move you from “doesn’t exist in Google” to “shows up on page 3 or 4” for a specific search. That’s a real starting point.
Three Things That Probably Won’t Help Yet
A separate SEO plugin. You don’t have a traffic problem that requires advanced tooling. You have a visibility problem that requires basic foundation work. Get that right first.
Buying links. If you find a service promising to “boost your DA” or “submit to 500 directories” for $50, skip it. Google’s gotten very good at ignoring low-quality links, and some of these services will actively hurt you.
Writing five blog posts in a day. A common move is to write a bunch of content quickly to signal activity. This almost never works if the content isn’t actually useful. One genuinely helpful post that people share is worth ten generic posts that nobody reads.
A Real Checklist to Start This Week
Not someday. This week.
- Set a proper meta title and description for your home page (and any other important pages)
- Write 200–400 words on your home page that describe what your app does, for whom, and why
- Submit your app to at least one directory (Product Hunt or Indie Hackers are the easiest starting points)
That’s it. Three things. If you do nothing else for the next month, doing those three things will meaningfully improve your visibility.
Six months from now, once you have real users and some traffic data, revisit. Look at what searches are bringing people to you (Google Search Console shows you this, and it’s free). Write a page or two that speaks directly to those searches. Repeat.
SEO for an AI-built app isn’t a black box. It’s just making sure Google can find you, understand what you do, and has reason to believe you’re worth showing to someone. Those three things this week are the start of that.