Branding & SEO

Customize your app’s favicon, meta tags, theme, and social image from your app’s admin and by asking the AI.

Branding and SEO are managed from your app’s own admin panel, the builder’s Branding settings, and AI chat.

SEO settings

Your app’s SEO — site title, meta description, and favicon — is edited from your published app’s own admin panel, where the owner can change it any time without code. These values are written into your published HTML each time you publish; your app is served as a static site from Proyecta’s CDN.

You can also just ask the AI to change any of them (see below).

Social preview image

When you click Publish, the dialog’s Site info step lets you set the social-card image — the Open Graph / Twitter image shown when your link is shared on social media or chat apps. Proyecta generates one automatically from your live site, and you can upload your own or regenerate it at any time.

Your site title, description, and favicon are edited from your app’s admin panel, not this step. The social image is injected into your published HTML as og:image and twitter:image when you publish.

Hide the Proyecta badge

Published apps on the free plan show a small “Hecho con Proyecta” badge. To hide it, open the builder’s Settings sheet and toggle Hide Proyecta badge under Branding. This control is available to workspace admins on paid plans, and takes effect the next time you publish.

What you can do with AI chat

Proyecta’s AI has full access to your source tree, so any branding or SEO change you can describe, it can apply. These prompts work out of the box:

Favicon and browser tab

• "Update the favicon to use my logo — here's the image" (drag the image into the chat)
• "Change the browser tab title to 'Acme — All-in-one CRM'"

Meta tags and social previews

• "Add Open Graph meta tags for social sharing with my tagline and hero image"
• "Make sure every page has a unique meta description based on its content"
• "Generate a Twitter Card image for the landing page"

Theme and visual identity

• "Change the theme colors to navy and gold and apply them across the whole app"
• "Switch to a softer, rounded visual style — more playful than corporate"
• "Use the brand colors from this screenshot" (paste the screenshot)

SEO

• "Do an SEO audit of my site and suggest improvements"
• "Generate a sitemap.xml for my app"
• "Add structured data (JSON-LD) to my landing page for rich snippets"
• "Check that every page has proper meta descriptions and h1 tags"

Because the AI writes these changes directly into your code, they’re committed to git like every other change — you can browse them in Version History and revert if you don’t like the result.

Tips for better results

• Share reference images. Drag mockups, brand guidelines, or screenshots of sites you like into the chat. The AI picks up on visual details.
• Be specific about scope. “Update the favicon” is clearer than “update the branding.” Big changes land more reliably when broken into focused turns.
• Preview before publishing. Branding changes often look different at the published site than in the builder preview. Publish to your *.proyecta.live subdomain and check the result before you commit to it.

Coming soon

• Built-in SEO audit tool — automated suggestions for improving discoverability
• Automatic sitemap generation at build time