Branding & SEO

Customize your app’s favicon, meta tags, theme, and sitemap by asking the AI. A dedicated Branding panel is on the roadmap.

Branding and SEO in Proyecta can be managed through a combination of the Settings panel and AI chat.

Site Metadata settings

Click the Settings button in the builder toolbar and open the Site Metadata tab to set:

• Site title — appears in the browser tab and search engine results
• Site description — the meta description used by search engines
• Favicon — the icon shown in browser tabs (upload or paste a URL)

These are applied automatically when you publish your app.

What you can do with AI chat

Proyecta’s AI has full access to your source tree, so any branding or SEO change you can describe, it can apply. These prompts work out of the box:

Favicon and browser tab

• "Update the favicon to use my logo — here's the image" (drag the image into the chat)
• "Change the browser tab title to 'Acme — All-in-one CRM'"

Meta tags and social previews

• "Add Open Graph meta tags for social sharing with my tagline and hero image"
• "Make sure every page has a unique meta description based on its content"
• "Generate a Twitter Card image for the landing page"

Theme and visual identity

• "Change the theme colors to navy and gold and apply them across the whole app"
• "Switch to a softer, rounded visual style — more playful than corporate"
• "Use the brand colors from this screenshot" (paste the screenshot)

SEO

• "Do an SEO audit of my site and suggest improvements"
• "Generate a sitemap.xml for my app"
• "Add structured data (JSON-LD) to my landing page for rich snippets"
• "Check that every page has proper meta descriptions and h1 tags"

Because the AI writes these changes directly into your code, they’re committed to git like every other change — you can browse them in Version History and revert if you don’t like the result.

Tips for better results

• Share reference images. Drag mockups, brand guidelines, or screenshots of sites you like into the chat. The AI picks up on visual details.
• Be specific about scope. “Update the favicon” is clearer than “update the branding.” Big changes land more reliably when broken into focused turns.
• Preview before publishing. Branding changes often look different at the published site than in the builder preview. Publish to your *.proyecta.live subdomain and check the result before you commit to it.

Coming soon

• Social media previews — automatic Open Graph image generation from your brand assets
• Built-in SEO audit tool — automated suggestions for improving discoverability
• Automatic sitemap generation at build time