How to Build a Website If You Already Have Facebook (and What You Can Reuse From It)
If you already have Facebook, you already have almost everything for your website: the photos with the most likes, the details in your Info tab, and the answers you keep repeating on Messenger — all that's left is putting it together on a site of your own.
It’s nine at night. Someone in Culiacán has just decided it’s time to replace the living room set. They pull out their phone, find your furniture store on Facebook, open it — and the first thing they see is a post from seven months ago wishing Doña Chuy a happy birthday.
Sweet post. But it doesn’t tell them if you’re open on Sundays, how much a three-piece living room set costs, or whether you offer interest-free monthly payments. They scroll past three more posts, get tired, and leave.
That’s the whole problem, and it’s not that Facebook is bad. It’s this: on Facebook, the first thing someone sees is the last thing you posted. On your website, the first thing they see is whatever you decided should go there. A website is exactly that: your own place on the internet, separate from Facebook, where you decide what shows up first instead of letting posting order decide for you. If you’re wondering how to build a website when you already have Facebook, the good news is you’ve already done most of the work without realizing it.
What your Facebook already does well
Facebook does one thing your website will never quite match: people are already there. They don’t have to go looking for you — you show up on their own. They message you on Messenger without a second thought, they share your posts in the neighborhood group, and the reviews you’ve built up actually count for something. If Facebook is working for your sales, keep posting — this isn’t about deleting it.
The real issue is that a feed and a website do two different jobs, and you’re asking one to do both.
What can’t a Facebook feed do for your business?
A feed can’t do three things: decide what the customer sees first, keep important information in one place, or guarantee the account stays yours. Here’s what each one looks like.
One: you can’t decide what people see first. Your most important post — the one about pricing, or the new hours — sinks within three days. Meanwhile the team’s carne asada photo stays at the top because it got more likes.
Yes, you can pin a post to the top, and if you haven’t done that yet, do it today. But it’s still just one post, and it still reads like something that happened back in March, not like your business’s actual information.
Two: important information doesn’t stay put. Your hours are buried in a comment from two years ago. Your shipping rates were in a story that’s already expired. Your phone number is in the bio, but the current one is in a post from May. You know where everything is. Your customer doesn’t.
Three: it’s not really yours. An account can get restricted overnight, and there’s no one to call. I’m not saying this to scare you — I know businesses that have been on there for ten years without a single issue — but it costs nothing to also have your own address on the internet.
How do I build a website if I already have Facebook?
You build it by reusing what already works on your Facebook, not by starting from zero. Your account already has the three things that usually trip people up: the photos, the information, and the answers.
The photos you already know work. Go into your posts and sort by the ones with the most reactions. Those eight or ten photos have already told you which ones people like — no need to guess or reshoot anything. The brown sofa that got 40 likes goes on your website. The dining set nobody cared about doesn’t.
The “Info” tab. Address, phone number, hours, what time you close on Saturdays. It’s already written down. Copy it as-is, and check it while you’re at it, because half the time it’s out of date.
The answers you’ve already given a thousand times. Open Messenger and read your last twenty conversations. The questions that keep coming up — “do you deliver to Navolato?”, “do you offer interest-free monthly payments?”, “can you carry it up to the second floor?” — those are your website’s sections. You’ve already answered them. You just never wrote them down somewhere they’d stick around.
And what you should not copy: your posts. A website isn’t just a tidier feed. Nobody visits your site to read what you posted back in March.
How do I describe my site to Proyecta so it builds it?
You describe your business in a paragraph, like you’re explaining to an assistant what you need, and Proyecta generates a real, published website. For example, you might tell Proyecta something like this:
“A website for my furniture store in Culiacán. I want the catalog shown by category — living rooms, dining rooms, bedrooms — with starting prices, a section saying we deliver within the city and to Navolato, that we offer interest-free monthly payments with card, our hours (Monday to Saturday 10 to 7, Sunday 11 to 3), a map of the store, and a big WhatsApp button.”
Out comes a real, published website, with its own link. You upload the photos you already picked and tweak it the way you’d talk to an assistant: “put the living rooms first,” “take the price off the bedrooms,” “make the WhatsApp button bigger.” That’s an afternoon’s work, not a project.
Do I have to delete my Facebook if I build a website?
No. Your website doesn’t replace your Facebook — it takes over the job Facebook does badly. This is important, and almost nobody says it.
Keep posting what you normally post. The difference is that now every post has somewhere to send people. “The new bedroom sets just arrived 👉 [your link].” Whoever wants to see the photos sees them right there; whoever wants to know if you’re open on Sunday goes to your website and finds out in two seconds, without messaging you and without waiting for a reply.
And yes: put the link in your Facebook info, where it’s visible. It’s the first thing you’re going to forget to do.
Today’s test
Before you do anything else, try this: open your own Facebook page on your phone, but pretend you’re a customer who doesn’t know you. Don’t look at it with the eyes of someone who already knows where everything is.
Count how many taps it takes to find your hours. Now your cheapest price. Now whether you deliver.
If it took more than two taps — or if the answer simply isn’t there — you now know exactly what your website is going to do for you. And you already have the photos, the information, and the answers to build it: all that’s left is writing it down somewhere it’ll stay put. Describe it at proyecta.dev and publish it today.